So Marco rewrote his service pages. Instead of “We offer drainage solutions,” he wrote: “If your backyard stays wet for three days after a storm, your soil has a drainage failure. Here’s how we fix it without tearing up your whole yard.” That single sentence—answering a specific, painful problem—took him from page two to the in two weeks. The Second Trench: The “Before” Photo Trap Every drainage contractor posts after-photos. A beautiful dry yard. A pristine trench with clean gravel. A downspout extension that looks like art.
The Muddy Bottom of Page Two
Not completely. The calls that did come were from angry people three towns over who wanted him to “fix the ditch for fifty bucks.” The good jobs—the $15,000 French drains, the foundation waterproofing, the commercial lot grading—those had vanished. drainage contractors seo
His company, Marco’s Dry Ground , was on . So Marco rewrote his service pages
Marco typed: .
He started taking wide shots of the worst yards he could find. Puddles with floating lawn chairs. Moss growing up siding. A patio that looked like a koi pond. The Second Trench: The “Before” Photo Trap Every