But a revolution was coming. By 2005, HDTVs were dropping below $2,000 for the first time. The PlayStation 3 and Xbox 360 were pushing HD gaming. And more importantly, ESPN2’s programming was changing. It was no longer just the "deuce" for roller hockey and bass fishing. It had become the home of crucial NASCAR races, the growing UFC phenomenon (starting with “The Ultimate Fighter” finale in 2006), and the nascent buzz of Major League Soccer. The NFL Draft had started to bleed over from ESPN. College football’s Big 12, Pac-10, and Big East games were increasingly landing on ESPN2 as prime-time slots.
There was one infamous glitch, of course. In 2011, during a tight college basketball game between Duke and North Carolina, the ESPN2HD feed glitched for 47 seconds, freezing on a frame of Coach K screaming, his face stretched into a Francis Bacon painting. Twitter melted down. But it was fixed. And fans forgave, because the other 99.9% of the time, the deuce was finally, unequivocally, beautiful.
The screen shrinks to a 4:3 pillarboxed square in the center of your beautiful widescreen television. The edges are gray or black. And the picture itself? It’s soft, grainy, and smeared. You’re watching “NHRA Drag Racing” or a low-stakes mid-major college basketball game. The scorebug is chunky, the graphics are from the dial-up era, and the player’s faces are watercolor paintings. You think to yourself: Why does the B-team get the bad vision? espn2hd
The tipping point was a corporate one. Disney/ESPN realized they were bleeding potential ad revenue. Advertisers pay a premium for HD broadcasts because viewers watch longer and with more attention. Every blurry car commercial during an ESPN2 NASCAR race was a wasted impression. In late 2007, ESPN made the quiet but monumental decision: they would not just launch an ESPN2 HD feed; they would re-engineer the channel.
That was the curse of ESPN2. It was the secondary channel, fed a secondary signal. HD was expensive. Bandwidth was a finite, expensive resource. Satellite and cable companies poured their precious digital bits into the main ESPN. ESPN2? It got the leftovers: a blurry, standard-definition analog or low-bitrate digital feed that looked like it was being broadcast through a screen door. But a revolution was coming
But the true baptism came at 7:30 PM that night. It was the “NASCAR Sprint Cup Series at Martinsville.” The race was delayed by rain, but when the green flag dropped under the lights, the world changed. The deep burgundy of the track’s clay, the metallic flake in the paint schemes, the orange glow of the brake rotors—all of it exploded into homes. A fan in a bar in Charlotte shouted, “Holy [expletive], look at the dust .” Dust. You could see individual particles floating in the stadium lights.
The frustration reached a boiling point on a Tuesday night in February 2007. Vanderbilt upset No. 1 Florida in men’s basketball. The game was on ESPN2. The buzzer-beater happened. The student court stormed. It was an all-time highlight. But to millions of HD owners, it looked like a pixelated mess. On sports blogs—Deadspin, Awful Announcing, the old ESPN message boards—the cry was unified: And more importantly, ESPN2’s programming was changing
Then, you flip to ESPN2. A familiar sinking feeling hits.