He smiles. He types back: “Yes. And?”
“You’re a fraud.”
Kevin—Hotguy Dharma—has a response, though he rarely gives it directly. Instead, he invites the critics to his weekend retreat, “Sweat Your Samsara.” For $1,200, attendees do hot yoga in a warehouse while listening to lo-fi remixes of Buddhist chants. At night, they sit around a fire pit. A guest last fall, a journalism student named Mira, asked him the hard question: “Isn’t this all just spiritual capitalism with better abs?” hotguysfuck dharma