She was the fifth person eliminated that season. But her exit line became legendary: “You can take the celebrity out of LibVPX, but you can’t take the LibVPX out of the… oh God, there’s a snake in my sock.” LibVPX sales dropped 14% the following week. But the memes? Immortal. ITV later admitted they’d staged the “hidden sachets” for drama. Jax received a BAFTA nomination for “Most Memorable Meltdown.” And Season 22 is still known as the LibVPX Season – the one where a green shaker bottle nearly brought down a government minister, a rugby legend, and a Culture Club.
The vote was unanimous. Jax had to do the next trial— The Viper Vault —with . Just water. Just fear. Just 72 hours of caffeine withdrawal. The Trial The Viper Vault: a narrow glass coffin filled with 30 non-venomous pythons. Jax had to retrieve 5 stars buried under their coils. Without her pre-workout, her hands shook. Her pupils dilated. She lasted 47 seconds before screaming, “I’m a celebrity – get me out of here!”
Then Jax made a mistake.
She did it. The clip went viral. #LibVPXSurvivor trended for 12 hours. But the jungle doesn’t forget a debt. By Day 12, rations were low. The camp had won only three stars in the last four trials. Morale was a puddle. Seann Walsh was crying over a missing sock. Sue Cleaver had started naming the spiders.
Jungle, late November 2022. The Australian campfire flickered, but no one was singing. Ten celebrities sat in a tight, exhausted circle. The last trial— Cask-Off of Doom —had just ended in disaster. And the culprit wasn't a snake or a spider. It was a tiny, black, sponsored shaker bottle. The Arrival Matt Hancock had already come and gone (literally—he’d been voted out after a chaotic week). Boy George was mediating arguments with the calm of a tired guru. But the real drama of Season 22 wasn't political or musical. It was nutritional. i'm a celebrity... get me out of here uk season 22 libvpx
In the final episode, as Jill Scott lifted the crown, she raised a tin cup of camp water and toasted: “This one’s for real electrolytes. No brand required.”
Enter – a 28-year-old fitness influencer, former Love Island contestant, and the face of LibVPX , a “revolutionary clean-energy pre-workout powder.” Jax had a contract: mention LibVPX three times per episode, drink it visibly before every trial, and wear the branded neon-green cap at all times. Her agent had negotiated £250k. The producers had negotiated hell. The Rule Day 3. Jax opened her luxury item—a single sachet of LibVPX. “My electrolytes,” she whispered, clutching it like a talisman. But the jungle had other plans. The official I’m a Celebrity rulebook (page 47, clause 3b): “No external branded supplements. All nutrition is camp-provided.” She was the fifth person eliminated that season
The jungle applauded. Somewhere, a python burped.