Introduction To Marketing Research Ppt Fixed ★ High-Quality & Proven

– Research revealed their pizza tasted like “cardboard.” → They changed the recipe and admitted it in ads. Sales soared.

– What happened? Example: “Sales dropped 15% last quarter.”

– Research showed men hated expensive razors and awkward store trips. → Disrupted Gillette. Interactive question for class: What’s a product you loved that disappeared? Why? (Bad research? No research?) Slide 5: Types of Marketing Research (The Easy Matrix) Visual: A 2x2 grid introduction to marketing research ppt

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation. But in plain English: Listening to the market before you speak. Slide 3: Why Should You Care? (The 3 Roles of Research) Visual: Three icons – Magnifying glass (Descriptive), Crystal ball (Predictive), Steering wheel (Prescriptive)

– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). – Research revealed their pizza tasted like “cardboard

Marketing Research = The bridge between the company and the customer’s mind.

– What will happen? Example: “If we raise price by 10%, demand will drop 5%.” Example: “Sales dropped 15% last quarter

| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels |