The phrase’s popularity highlights how regional languages thrive in global digital spaces. It also shows a shift from formal humor to spontaneous, meme-driven expressions. Unlike scripted comedy, "Mar Gaye Oye Loko" succeeds because it feels authentic — as if a friend just turned to you and said it mid-laugh.
Literally translated, "Mar Gaye Oye Loko" means "Oh people, (they) have died." In everyday Punjabi, however, it is often used hyperbolically — to express shock, disbelief, or exaggerated amusement — similar to “I’m dead” in English internet slang. The phrase likely gained traction through a comedic skit, a prank video, or a reaction clip where a speaker uses it after witnessing something absurd or hilarious.
I notice you're asking for an essay on the phrase related to watching it online.