Matomo Utm Parameter Today

https://example.com/product The same URL with UTM parameters:

| Parameter | Use Case | |-----------|----------| | utm_campaign=spring | Standard, widely supported | | pk_campaign=spring | Matomo-native (no pk_source or pk_medium needed — Matomo infers) | matomo utm parameter

Matomo, an open-source analytics platform, treats UTM parameters as first-class citizens. It automatically parses, categorizes, and reports on them, enabling precise marketing attribution without relying on Google’s ecosystem. UTM stands for Urchin Tracking Module —a naming convention originally created by Urchin (acquired by Google). These parameters are query string variables appended to a URL. Basic Structure A URL without UTM: https://example

solve this problem. They are short text tags added to the end of a URL. When a user clicks that link, the tags are sent to your analytics platform—in this case, Matomo (formerly Piwik). These parameters are query string variables appended to

https://example.com/?pk_campaign=newsletter&pk_campaignTimeout=86400 (Timeout in seconds — 86400 = 24 hours) When using Matomo Ecommerce tracking, pass UTM parameters automatically via: