In 2019, MelzTube launched , a free, browser-based video editor, attracting educators and small businesses. 2021–Present: Mainstream Expansion After a Series C funding round led by Spark Capital, MelzTube removed waiting lists for monetization and introduced Creator Equity Grants —direct payments to underrepresented channels. The platform also survived a 2023 acquisition attempt by a larger tech conglomerate, with Chen publicly rejecting the offer in a viral video.
The average monetized creator (10,000+ monthly views) earns —significantly higher than industry average, due to the 70% split and lower ad thresholds. melztube wiki
| Source | Percentage | |--------|-------------| | Ads (pre-, mid-, display) | 48% | | MelzMemberships | 28% | | Virtual tipping | 12% | | Data licensing (anonymized) | 7% | | Merchandise integration | 5% | In 2019, MelzTube launched , a free, browser-based