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Lobato examines how streaming platforms (including Amazon Prime Video) use “free” or bundled content as part of their subscription retention strategies . He discusses the shift from pay-per-view and ad-supported models to hybrid models (e.g., Prime’s “included with Prime” versus “rent/buy”). The paper also explores algorithmic curation and how “free” content drives user engagement.

If you need a more recent (2023–2025) paper or one with direct empirical data on user behavior regarding “free movies on Prime,” let me know — I can help locate a specific citation. movies on prime now free

Lobato, R. (2018). “Rethinking the TV Screen: Aggregators, Curators, and the New Television Ecology.” Media International Australia, 166(1), 45–55. movies on prime now free