“Why didn’t you call?” Lucia asked the plant manager.
Marco raised an eyebrow. “We have Zoom. We have CRM. Why drive three hours to shake a hand?” programma giro visite clienti
Marco was frustrated. As the Sales Director for TecnoPack Italia , a mid-sized manufacturer of industrial packaging, he had dashboards full of KPIs: call volume, email open rates, quote-to-close ratios. Yet, something was wrong. Customer churn was creeping up by 8% year over year. “We’re talking at them, not with them,” he admitted in a Monday morning meeting. “Why didn’t you call
“Why didn’t you call?” Lucia asked the plant manager.
Marco raised an eyebrow. “We have Zoom. We have CRM. Why drive three hours to shake a hand?”
Marco was frustrated. As the Sales Director for TecnoPack Italia , a mid-sized manufacturer of industrial packaging, he had dashboards full of KPIs: call volume, email open rates, quote-to-close ratios. Yet, something was wrong. Customer churn was creeping up by 8% year over year. “We’re talking at them, not with them,” he admitted in a Monday morning meeting.
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