Transfixed Adulttime May 2026

All data were anonymised in compliance with GDPR, CCPA, and AdultTime’s internal privacy policy. 4.1. Audience Engagement | Metric | Baseline (Q4 2023) | Q1 2026 | % Change | |--------|-------------------|---------|----------| | Average Daily Viewing Time (ADVT) | 41 min | 58 min | +41 % | | Sessions per Active User (SPA) | 1.8 | 2.4 | +33 % | | Completion Rate (CR) – All titles | 38 % | 46 % | +21 % | | CR – Interactive Titles | N/A | 62 % | — | | Churn (30‑day) | 8.2 % | 5.9 % | –28 % | | Net Promoter Score (NPS) | +22 | +34 | +55 % |

However, , absence of loyalty incentives , and sub‑optimal notification timing now limit the next wave of growth. By executing the recommended actions—particularly the mobile UX overhaul and loyalty program—AdultTime can solidify its market‑leadership position , reduce churn further , and unlock a projected $4.2 M incremental revenue by the end of FY 2027. Prepared by: transfixed adulttime

Contact: analytics@insightgrp.com | +1 (415) 555‑0198 All data were anonymised in compliance with GDPR,

| Question | Finding (Q1‑2026) | |----------|-------------------| | | Average Daily Viewing Time (ADVT) rose from 41 min (Q4 2023) to 58 min (Q1 2026) – a 41 % increase . 31 % of users now exceed the 60‑minute threshold per session, up from 12 % in 2023. | | What content drivers are most effective? | “Interactive Storylines” (choose‑your‑own‑scene) and “Mini‑Series” (3‑5 episode arcs) generate 2.3× higher ADVT than static titles. | | What growth levers remain untapped? | • Mobile‑first UI optimisation (currently 23 % lower completion rates). • Tiered loyalty rewards (absent in current pricing). • Targeted “late‑night” push notifications (open‑rate 4 % vs. 12 % industry average). | | | What content drivers are most effective