PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
We do not watch "Uppercut" to see a clean victory. We watch it to see the grit caught in the Vaseline. The BRRip, placed between the bulk of a disc and the ghost of a stream, is the only format that respects the film's core philosophy: maximum impact, minimal waste. Note for your search: If you are looking for an actual movie file, "Uppercut" (2024/2025) starring Ving Rhames is a real film. This essay is a critical analysis of why that specific file format (BRRip) enhances the viewing experience of that specific type of movie.
The file extension itself—BR Rip —mirrors the film’s central theme. The protagonist’s life is a "rip": a ripped relationship, a ripped paycheck, a ripped lip. Yet, just as a BRRip takes the pristine 50GB Blu-ray and intelligently removes non-essential data to create a 10GB masterpiece, the boxer in the film must strip away ego, comfort, and safety to reveal his essential self in the final round. The essay concludes that the slightly imperfect, curated compression of the BRRip mirrors the slightly broken, curated hero. uppercut brrip
In a standard 720p web-dl, the cut above the protagonist’s eye in Round Three looks like a smudge. In the BRRip (1080p or 2160p x265), that cut has history. The essay argues that the high bitrate of the BRRip allows the viewer to read the chronology of damage . You see the dried blood from Round One, the fresh seepage from Round Two, and the raw inflammation of Round Four. The film uses the boxer’s face as a clock; the BRRip ensures the viewer can tell time. We do not watch "Uppercut" to see a clean victory
"Uppercut" was mixed with dynamic range—whispered corner advice at 20dB, followed by a liver shot at 110dB. Streaming services often compress this range. A BRRip, encoded from the Blu-ray master with DTS or AC3 5.1, preserves the silence before the strike . The essay explores how the audio hiss of an empty arena, rendered cleanly in the rip, makes the thud of leather against ribs feel personal. You aren't watching a fight; you are inside the clinch. Note for your search: If you are looking
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
