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Still… there’s magic in this mess.

That’s the new function of popular media: . www.xxx .com

When Barbenheimer happened — two polar opposite films released on the same weekend — the internet didn’t pick a side. It made a meme. It turned corporate scheduling into participatory theater. For one strange July, millions of people coordinated pink suits and serious faces, just to feel part of something. Still… there’s magic in this mess

The question isn’t whether pop culture is shallow. The question is: what are we trying to feel, when we press play? when we press play?