While Microsoft Edge uses “Favorites” and Chrome traditionally uses “Bookmarks,” the functionality is nearly identical. This guide covers how Chrome handles them specifically within the (the address/location bar). Feature Deep Dive: Chrome Favorites & The Omnibox 1. What is the "Location Bar" in Chrome? In Chrome, the address bar is called the Omnibox . It is not just for typing URLs; it is a smart search tool that integrates Google Search, browsing history, and Bookmarks (Favorites).
Mouse → Bookmarks menu → Folder → Scroll → Click. You do: Cmd/Ctrl + L (jump to Omnibox) → Type 3 letters of the Favorite name → Enter .
Because Chrome prioritizes ★ items above search results, your Favorites become the fastest way to navigate the web directly from the location bar.