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As Momo grows, so do phishing attacks and SIM-swap fraud targeting users. While the platform has implemented AI-driven anomaly detection, user education remains a weak link. A 2024 cyber report noted a 35% year-on-year increase in scams impersonating Momo customer service.
The State Bank of Vietnam has yet to issue a full legal framework for mobile money services. A key restriction is that e-wallets must be linked to a partner bank account for large transactions, limiting true independence. Additionally, cross-platform interoperability (e.g., Momo sending money directly to ZaloPay) is not mandated, creating walled gardens. momo pay
Despite high transaction volume, Momo has reported net losses for multiple consecutive years. The company relies on “freemium” models (free for consumers, fees for merchants) and aggressive cashback promotions to retain market share, leading to a burn rate that is unsustainable long-term. As Momo grows, so do phishing attacks and
